According to OpenAI, Japanese company Zenken has reported measurable improvements in sales performance following its company-wide deployment of ChatGPT Enterprise.
The implementation has yielded three key outcomes, per OpenAI’s announcement: boosted sales performance, reduced preparation time for sales activities, and increased proposal success rates. The AI-supported workflows are enabling Zenken’s lean sales team to deliver more personalized and effective customer engagement.
The case represents an example of how enterprise AI tools are being applied to sales operations, with Zenken specifically highlighting improvements in proposal preparation efficiency. According to the source, the company has been able to achieve these results while maintaining a relatively small sales team structure.
OpenAI positions this as a demonstration of how ChatGPT Enterprise can enhance productivity in customer-facing roles, though specific metrics regarding the magnitude of improvements were not disclosed in the announcement. The deployment appears to focus on streamlining sales workflows and supporting personalized customer interactions through AI assistance.