OpenAI has partnered with prediction market platform Kalshi to display World Cup betting odds directly in ChatGPT search results, according to The New York Times. The collaboration represents the first partnership of its kind for the artificial intelligence company.
The integration will use Kalshi’s prediction market data to power search results related to the soccer tournament. According to the Times, this marks a notable expansion of ChatGPT’s capabilities beyond traditional search and information retrieval into real-time odds and market predictions.
The partnership signals OpenAI’s willingness to integrate specialized data sources into its flagship product, potentially opening the door for similar collaborations with other data providers. The integration specifically focuses on World Cup-related queries, leveraging Kalshi’s prediction market infrastructure to provide users with current odds and forecasts about tournament outcomes.