OpenAI has abandoned plans to brand its AI hardware device as “io,” according to a court filing in a trademark lawsuit reported by WIRED.
The revelation came through legal documents in an ongoing trademark dispute, though the article does not specify details about the parties involved in the lawsuit or the nature of the conflict.
According to WIRED, the same court filing indicates that OpenAI’s AI hardware device is not expected to ship until 2027. This timeline suggests the product remains in early development stages, despite the company’s efforts to secure branding for it.
The decision to drop the “io” name may have been influenced by the trademark litigation, though the article does not explicitly state the reason for the branding change. No information was provided about what alternative name OpenAI might use for the device or what specific features the hardware will include.
The disclosure provides a rare glimpse into OpenAI’s hardware ambitions, confirming the company’s plans to expand beyond software into physical AI devices, albeit with a distant launch timeline extending several years into the future.