EU Opens Investigation into X Over AI-Generated Deepfakes from Grok Chatbot

The European Union has launched an inquiry into Elon Musk’s social media platform X over concerns about sexualized AI-generated images created using its chatbot Grok, according to the New York Times.

Regulators have cited the company’s insufficient controls as enabling the widespread creation of deepfakes through the AI tool. The investigation focuses on whether X has adequate safeguards in place to prevent misuse of Grok’s image generation capabilities.

The probe represents the latest regulatory challenge for Musk’s platform in Europe, where authorities have increasingly scrutinized social media companies’ content moderation practices and AI safety measures. The EU has been at the forefront of AI regulation globally, with comprehensive frameworks designed to address risks associated with artificial intelligence technologies.

The investigation specifically targets the controls—or lack thereof—that allowed users to generate and distribute sexualized deepfake content using Grok. Deepfakes have raised significant concerns about consent, privacy, and the potential for harassment and misinformation.

X has not yet publicly responded to the inquiry, according to the New York Times report. The outcome of the investigation could result in regulatory action against the platform under EU digital services and AI governance rules.