Google Announces Gemini 3, Apple Integrates into Siri
On Sunday, November 9, 2025, Google revealed the launch of Gemini 3, a state-of-the-art AI model that has surpassed previous industry benchmarks across various metrics. The announcement highlighted Gemini 3’s superior performance and its potential to redefine AI-powered applications. Google DeepMind’s progressive efforts have drawn significant attention from key industry players, including Apple.
Apple has selected a custom version of the Gemini 3 AI model, boasting 1.2 trillion parameters, to enhance its virtual assistant, Siri. This integration signifies a substantial strategic partnership, with Apple investing approximately $1 billion annually for the rights to utilize Google’s cutting-edge AI technology. This collaboration is seen as a major endorsement of Google’s advancements in AI, and a pivotal shift in the competitive AI landscape between two technological giants.
This development underscores a notable transformation in the relationship between Apple and Google, traditionally seen as competitors in the AI space. The move not only validates Google’s prowess but is expected to significantly boost Siri’s capabilities, potentially providing a more intuitive and responsive user experience.
November 9, 2025, marked a significant day in the AI sector, driven primarily by this landmark collaboration. Other news in AI was overshadowed by the Google-Apple announcement, illustrating the impact and importance of this partnership on the broader industry.